Tonight I chose to watch the convention on MSNBC. Sue me, I’m a sucker for the classic vaudeville team of Olbermann & Matthews (remember the time they got a job as waiters at the ‘04 RNC, were put in charge of the pie cart, and wackiness ensued!? A gem!).
Anyway, my point: After Governor Warner spoke - a likable speech that probably failed to burn any barns (not even the really old, dry ones that serve as a disposal site for oily rags and loose roman candles) - I watched about 10 minutes of Bill Clinton settling in, Michelle Obama introducing her mom to Joe Biden and Jimmy Carter, and general milling. As I listened to the entire MSNBC team constantly re-ask each other the same questions (”What does Hillary have to do tonight?” “Will it convince the Clinton loyalists?” “Where’s the pie cart?”), I had the vague impression of a friendly-looking portly man hopping around on the stage. He was good enough to stop talking when MSNBC returned to the stage for the “Hillary’s So Cool” video package and subsequent speech (a good one, I thought).
15 minutes later, the chatty MSNBC panel was beginning to dissect the night. The consensus? Not enough “red meat,” overall, an idea they’ve been cultivating for a couple of days and one that seemed to really enrage some of the panel - where’s the Bush-bashing? Where’s the McCain clobbering? The Democrats might be messing this up!
I have to say, they had me persuaded.
Until… later tonight, whilst relaxing, I happened to have CNN on in the background as they replayed the night. I wasn’t really watching. Honest. I have a life!
But my attention was grabbed when they got to the hopping man. Because CNN aired his speech. He was Montana Governor Brian Schweitzer, and he was terrific.
Wow, huh? That’s politics tartare right there, meat fans. Love the speech or not, it’s definitely what some of the commentators were looking for. Four More Months!
The MSNBC crowd never saw it. They were too busy talking about the need for the very thing they were talking over.
What does it prove? Not that MSNBC sucks, no, though they certainly missed something special. I’m just pointing out that perhaps “instant analysis” is… well… useless. And somewhat dangerous. It’s too “instant” to be well-thought-out - really, it’s more entertainment than news or actual analysis. So it’s basically a practice that tries to tell the audience how to think about something before it’s actually been thought about. By anyone.
Back at the desk, pundits running the gamut from Rachel Maddow to Pat Buchanan chattered on about a convention night that they hadn’t actually seen all the way through. Maybe they can catch it on the YouTubes.







